Hi there!
Lize here.
I’m a versatile SEO Content Specialist passionate about simplifying complicated concepts, a necessary skill when writing for B2B.
My best traits are being analytical, intuitive, open-minded, and skilled at editing bland content to make it feel engaging and personal.
As the Head of SEO and content at a digital marketing agency, my primary focus is to deeply understand the brands I work with so we can create SEO content that resonates, not fluff people skim over.
What I Can Do
Create Effective SEO Strategies
I’ve created numerous SEO + marketing strategies for my clients based on:
- On-page SEO health
- Client industry
- Competitors
- SEO keyword research
- Internal linking profile
Implement Powerful Content
Plans
Using the SEO strategy, I create content plans based on:
- Existing content + new content required (articles + landing pages)
- Keyword intent
- Client audience
- Brand messaging + tone
Write Engaging Content That Drives Traffic
Based on the content plans, I’ve either written or edited content that:
- Functions as evergreen content pillars
- Drives traffic to my client’s ‘money pages’
- Informs and engages the user immediately
Head of SEO + Content
SEO Content Writer + Editor
BaseCloud Pty Ltd
Jan 2022 - present
SEO Mastery Summit
Jan 2021 - Dec 2021
Private Practice Dietitian
SEO Content Writer + Editor
Maryke Carstens Dietitians
Jan 2019 - Dec 2020
Freelance
Jan 2018 - Dec 2020
Community Service Dietitian
Odi District Hosital
Jan 2018 - Dec 2018
Work Experience
Education + Certifications
![[URG] Inside a Creative Studio Hand Writing on Notepad](images/83a4d4d77c2dee09ec3670339d8aee60.jpg)
Education History
BSc. Dietetics (Hons)
North West University
2014 - 2017
Registered Dietitian:
Credential ID DT 008526
Courses + Certifications
Creative and Academic Copy-Editing and Proofreading
3-month course: University of Cape Town
Digital Content and Copywriting Course
3-month course: Red and Yellow Creative School of Business
Marketing Analytics by Meta
4-month course: Coursera
Google Analytics Certification
Google Data Studio Certification
Google
Software Stack
Google Stack
- Google Search Console
- Google Ads + Keyword Planner
- Google Analytics 4
- Google Business Profile
- Google Looker (Data) Studio
- Google Trends
- Google Suite: Sheets, Docs, Slides, Calendar
Tech Stack
- SEO strategy: Ahrefs, Semrush, SurferSEO
- Tech SEO: Screaming Frog, Yoast SEO
- Content: Grammarly, ChatGPT (content briefs + prompts)
- CMS + ecommerce: WordPress, Shopify
- Design: Canva + Figma
Other
- Microsoft Office - Word, Excel, Powerpoint, Teams, Outlook
- Project Management: Monday.com, Asana, Notion
- Communication: Discord, Slack
- CRM platforms: Zoho, BaseCloud CRM
